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Trucking News: July 31, 2026 — What Carriers Need to Know

Trucking News: July 31, 2026 — What Carriers Need to Know
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Freedom Haulers Support Veterans’ Transition to Trucking

The American Trucking Associations (ATA) has unveiled the Freedom Haulers campaign, specifically aimed at integrating veterans into the trucking industry. This initiative comes as a collaborative effort involving various stakeholders to provide veterans with the resources and training needed to transition smoothly into careers behind the wheel. Veterans, with their discipline and teamwork skills, are seen as a valuable addition to the trucking workforce, which is constantly in need of responsible and skilled drivers.

For smaller carriers, this initiative represents an opportunity to access a motivated pool of potential drivers who are already accustomed to the rigors of a structured and demanding work environment. Smaller companies can also benefit from any training and mentorship programs that accompany these types of initiatives, which can relieve some financial burdens associated with training new recruits.

Trump Administration Promotes Veterans in Trucking

Former President Trump, alongside Transportation Secretary Duffy, recently hosted a group of veterans at the White House to officially roll out the Freedom Haulers campaign. This initiative aims to place more American veterans in the cabins of big rigs, offering them a new mission post-military service. By promoting this campaign at such a high level, the administration is highlighting the importance of trucking to the national economy and how veterans can play a critical role in its development.

The involvement of top government officials can be seen as a strong signal of long-term support for efforts like these. It assures small carriers that there could be policy-making supporting veterans’ entry into commercial trucking—a move that could lead to streamlined processes, subsidies, or incentives for companies willing to employ veterans. Engaging with this initiative might help carriers tap into a pool of pre-qualified candidates, thereby improving recruitment and retention.

“With the support of our veterans turned truckers, the trucking industry can maintain its backbone role in the economy while offering a pathway for those who have served to continue serving on the home front.”

ATA Backs Veterans' Entry into Trucking

The ATA's support of the Trump administration's push for veteran's involvement is not just symbolic. It reflects an industry-wide acknowledgment of the systemic driver shortage problem. By backing the campaign, the ATA aligns itself with a broader strategic vision that not only aims to fill critical employment gaps but also to bolster the industry’s image by associating it with patriotic service.

Smaller carriers could leverage this nationwide push to not only solve immediate operational challenges like driver shortages but also to showcase their community involvement and patriotism. Partnering with initiatives endorsed by the ATA could boost a carrier’s reputation and networking opportunities within the industry. Moreover, independent trucking companies are advised to stay updated on any policy changes in light of these developments by visiting the compliance section on VAU0's website.

FMCSA's Non-Domiciled Rule Causes Stir Among States

The Federal Motor Carrier Safety Administration (FMCSA) recently introduced a rule clarifying the processes for non-domiciled commercial drivers, which has sparked political disagreement among some states. The rule addresses the criteria and documentation necessary for non-domiciled drivers to legally operate within the United States. This has led to a patchwork of state responses, creating a complex regulatory environment for carriers operating interstate.

For owner-operators and small carriers, this political divide poses potential operational hurdles. Staying abreast of diverse state requirements is critical to avoid compliance issues. Having a strong understanding of federal versus state regulations can prevent costly legal obstacles. VAU0's transportation management system can assist in navigating these regulatory landscapes by keeping track of different state laws and requirements across your routes.

Independent Truckers Tackle New FMCSA Compliance Requirements

Independent truckers are once again adapting to new FMCSA compliance requirements that have come into effect recently. These changes, which vary in scope from ELD updates to safety regulation adjustments, are part of a broader effort to improve road safety and manage operational risks. While the FMCSA’s objectives focus on large-scale industry benefits, the intricacies of compliance can often hit smaller operators with disproportionate challenges.

For small operators and independent truckers, managing these changes demands a proactive approach. Methods such as regular training updates and using digital compliance tools can streamline adaptation processes. Integrating technology into day-to-day trucking operations will not only enhance compliance but also provide strategic data insights, ensuring operators remain competitive and efficient.

What Carriers Should Do This Week

  • Engage with the Freedom Haulers program to explore recruitment options for hiring veterans.
  • Stay informed on state responses to the FMCSA's non-domiciled rule to ensure interstate operations remain compliant.
  • Evaluate current compliance strategies and update them according to the latest FMCSA requirements.
  • Consider technological solutions like VAU0’s TMS to handle compliance and operational management effectively.
  • Reach out to industry groups such as the ATA for additional resources and support in recruiting and compliance adaptations.
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Why We Built ESSE Instead of Buying Another TMS | ESSE Blog
Our Story

Why we built ESSE instead of buying another TMS

In 2022, we were running a small fleet and spending approximately $400 per truck per month on software. TMS license, ELD subscription, e-sign service, separate accounting integration. Four different logins. Four different monthly invoices. Four different support teams to call when something didn't work.

None of it talked to each other without manual data entry.

The software evaluation that changed everything

We spent three months evaluating every major TMS and fleet management system on the market. AscendTMS, McLeod, Motive, EZLogz, KeepTruckin, TruckingOffice, Axon. We signed up for demos, trials, and in two cases, paid for actual subscriptions to test them properly.

What we found was consistent across almost all of them: the software was built by people who had never dispatched a truck. You could tell immediately. The terminology was slightly wrong. The workflows assumed steps that no real dispatcher would take. The ELD and TMS were always separate systems that "integrated" — meaning they sometimes shared data, if you configured things correctly, and the configuration broke whenever either vendor pushed an update.

"The best way to evaluate trucking software is to use it under real pressure. Not in a demo. Not in a test environment. On a real load, with a real deadline, when a broker is calling every 30 minutes for an update."

The specific things that were broken

Without naming specific vendors: one major TMS required five screen transitions to update a load status. Not five clicks — five full page navigations. On a mobile browser from a truck stop, that meant 45 seconds to tell a broker the truck was loaded. Another system had beautiful analytics dashboards but couldn't tell you, in real time, how many hours of drive time your driver had remaining without navigating to a separate compliance module.

The ELD market was worse. Most ELD systems were designed to satisfy FMCSA's technical requirements — which they did — while making the user experience as painful as possible. Drivers hated them. When drivers hate their tools, they find workarounds. Workarounds create compliance risk.

The moment we decided to build

The decision was made on a Tuesday afternoon when our dispatcher spent 40 minutes re-entering data from a rate confirmation PDF that our ELD had already captured in a different system. The information existed. It was digital. It lived in three different places that didn't talk to each other, and a human was manually transferring it between systems.

That's not a technology problem. That's a lack of ambition problem. Nobody had decided to solve it because the existing systems were profitable enough without solving it.

What we decided to build instead

One platform. ELD and TMS as the same system, not integrations. AI that reads rate confirmation PDFs so dispatchers don't have to. A dispatcher — eventually an AI dispatcher — that covers nights and weekends so loads don't get missed. E-sign built in, not bolted on.

And priced at zero through 2026, because the goal was to prove the product worked before asking carriers to pay for it.

Two years in: did it work?

The Rate Con AI has a 95%+ accuracy rate on standard broker formats. ERETH ELD passed FMCSA's technical certification. Our AI dispatchers book real loads for real carriers after hours. The carrier dashboard still occasionally has a minor bug — we fix them the same day they're reported.

Would we have been better off just using an existing system and focusing on freight? Financially, in the short term, probably yes. But we would have kept paying $400 per truck per month for software that we knew was mediocre. And we would have missed the opportunity to build something that actually works the way the industry needs it to work.

We don't regret it.

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